Salt Lake City, Utah Becomes Newest Rock ‘N’ Roll Running Series Host City
Salt Lake City, UT (April 27, 2022) — The Rock ‘n’ Roll® Running Series, the world’s largest running series, announced today with Sports Salt Lake, that Salt Lake City, Utah will become the newest destination for the Series. As part of the announcement the Utah Sports Commission will also come on as the presenting partner for the event. After exploratory conversations with Sports Salt Lake over the years to bring an event to Salt Lake City, the inaugural Rock ‘n’ Roll® Running Series Salt Lake City presented by Utah Sports Commission is scheduled to take place on Aug. 17-19, 2023 and will include distances of a half marathon, 5K and KiDS ROCK race. Presale registration will be available from Thursday, April 28 through Thursday, May 5 and features the lowest prices of the year online at www.runrocknroll.com/salt-lake-city.
The Rock ‘n’ Roll Running Series is a best-in-class running series Bringing the Fun to the Run® through music, entertainment, and community immersion. The Rock ‘n’ Roll® Running Series Salt Lake City presented by Utah Sports Commission will treat runners and walkers alike to an elevated event experience surrounded by awe-inspiring mountain views.
“We are excited to expand our Rock ‘n’ Roll Running Series by adding beautiful Salt Lake City to the schedule of events for 2023,” said Elizabeth O’Brien, Managing Director of North America for The IRONMAN Group, owners of the Rock ‘n’ Roll Running Series. “We are incredibly grateful to Sports Salt Lake for their instrumental partnership in bringing this event to fruition. We are also thrilled to welcome Utah Sports Commission as a presenting partner for this event, extending our relationship from IRONMAN events hosted in the Greater Zion region. Utah’s track record for being an outdoor destination, in addition to accolades such as the 2002 Winter Olympic Games, made the capital, Salt Lake City, the next bucket list location for the Rock ‘n’ Roll Running Series.”
As the capital and most populated city in the state of Utah, Salt Lake City has become a destination for outdoor enthusiasts. Runners will take in the beautiful snowcapped peaks surrounding the Valley and a vibrant downtown culture, with unforgettable on-course entertainment and a Finish Line Festival in the heart of the city.
“I’m thrilled that the Rock ‘n’ Roll Running Series is coming to Salt Lake County,” said Salt Lake County Mayor Jenny Wilson. “Runners from around the world will get to enjoy a course that showcases the best of Salt Lake County, county residents will get to experience a great event, and the economic impact is estimated to be $4 million in the first year alone.”
Since 2002, the Utah Sports Commission has partnered on or provided funding to over 900 events throughout the state with a calendar filled throughout the year with amateur, professional, and Olympic-related events, leading Utah to be known as The State of Sport. Utah has attracted some of the world’s largest and most prestigious events particularly in endurance and action sports, inclusive of Tony Hawk’s Vert Alert, Red Bull Rampage, Monster Energy Supercross, as well as IRONMAN Group events like the 2021 and 2022 Intermountain Healthcare IRONMAN 70.3 World Championship and 2021 Intermountain Healthcare IRONMAN World Championship, all of which are presented by Utah Sports Commission.
“For almost 20 years we have worked with The IRONMAN Group to help make Utah and Southwest Utah a premier destination for triathlon and other endurance events. Having a major destination event like the Rock ‘n’ Roll Running Series take place in Salt Lake City will strengthen what is an already vibrant running and endurance sport culture that exists in our state,” said Utah Sports Commission President and CEO Jeff Robbins. “We are excited to partner with the Rock ‘n’ Roll Running Series and to welcome runners from around the world to Utah in 2023.”
For more information on Rock ‘n’ Roll Running Series Salt Lake City, please visit www.runrocknroll.com/salt-lake-city. For more information on the Rock ‘n’ Roll Running Series, please visit www.RunRocknRoll.com. Media related inquiries may be directed to firstname.lastname@example.org.
About Utah Sports Commission
The Utah Sports Commission was created to be a catalyst for Utah in its Olympic legacy efforts and to help enhance Utah’s economy, image, and quality of life through the attraction, promotion, and development of national and international sports. Since the 2002 Olympics and Paralympics, the Utah Sports Commission has attracted nearly 900 major events to the state. The Sports Commission works closely with communities, sports entities, and organizations to provide event services ranging from the bid process, on-site logistics, volunteer coordination, sponsorships and promotional opportunities, and other related services. It is a not-for-profit 501(c)6 business league and Utah Sports Commission Foundation, a not-for-profit 501c3 charitable organization, is governed by an all-volunteer Board of Trustees consisting of statewide sports, business, community, and government leaders. For more information, visit www.utahsportscommission.com and follow us on Twitter, Instagram and Facebook.
About Sports Salt Lake
Sports Salt Lake is a division of Visit Salt Lake, a private, non-profit corporation responsible for the promotion of Salt Lake as a convention, sports, and travel destination. Sports Salt Lake’s mission is to improve the area economy by attracting and providing support to sports and athletic events to Salt Lake County. Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the towering Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown. For more information on all that Salt Lake has to offer, go to www.VisitSaltLake.com.
About Rock ‘n’ Roll Running Series
The Rock ‘n’ Roll® Running Series is the world’s largest running series taking part in destination locations around the world every year. Established in 1998, the Rock ‘n’ Roll Running Series simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams, and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music and community, race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an Encore Entertainment experience featuring eclectic musical artists from a variety of genres. With a goal of helping participants find the Beat in Their Feet™, the Rock ‘n’ Roll Running Series has also featured some of the biggest names in music, with past performances including the likes of Macklemore & Ryan Lewis, O.A.R., Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls, Bret Michaels, Kesha, The Revivalists, Hunter Hayes, Capital Cities, and Matt Nathanson. Further information about the Rock ‘n’ Roll Running Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, UTMB® World Series events including Tarawera Ultra and Ultra-Trail Australia™, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education, and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.