Feld Entertainment

Powering some of Utah’s most electrifying moments, Feld Entertainment has helped shape the state’s sports landscape through a quarter-century partnership with the Utah Sports Commission.

In 2025 alone, the Monster Energy AMA Supercross Championship Final and Monster Jam World Finals XXIV generated more than $149 million in economic impact and welcomed 109,000 fans to Rice-Eccles Stadium. Supercross continued its upward trajectory, while Monster Jam World Finals made its Utah debut, cementing Salt Lake City as just the fifth city to host the global championship.

From bringing Supercross to Utah as the Sports Commission’s first-ever event in 2001 to driving an estimated $519 million in combined economic impact across 23 events, Feld Entertainment continues to deliver unforgettable fan experiences and lasting impact statewide.